BIKETOWN
IF YOU HAVE A BODY YOU'RE AN ATHLETE
In 2019, Biketown, a bike share program in Portland, created the Culture Collection, which celebrated some of the diverse communities and cultures that make up the fabric of Portland through unique, limited-edition designs. The Ability bike was created to celebrate and highlight community members with disabilities. The inspiration for the design stemmed from the many different colored ribbons that represent the disability awareness campaigns. Together, they form a vibrant and unified graphic that reflects the energy of the community and empowerment through sport and physical activity. The Ability bike was created in collaboration with the Nike Ability & Friends Network.
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