REACT is a technology that brings two opposing forces together to create more energy, rebound and stamina in a running shoe. To illustrate this, the logo needed to communicate a simplified version of what the technology does. The infinity symbol is a quick way to tell the consumer about the two opposing forces coming together to create a continuous loop of energy. The logo is also built off clean, geometric shapes, which gives it a playfulness, only offset slightly by some of the sharp edges. The resulting logo is clean, dynamic and complements the running shoe’s design.
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